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Home>Digital Transformation Institute
ESSCA Digital Transformation Institute

About the Digital Transformation Institute

Since the early 2000s, ESSCA School of Management has substantially oriented its training offer around digital technologies and, more specifically, their impact on the functioning of organisations. At the same time, a large team of teacher-researchers at the school has progressively devoted their work to analysing the influence of digital technology on companies, which has allowed them to continuously enrich the courses taught at ESSCA School of Management and to build up a specialised scientific expertise on this topic within the school.

The objective of the Digital Transformation Institute (ITD) is to federate all of the school's skills in understanding the effects of digital technologies in organisations and on the behaviour of actors and to put them at the service of its stakeholders (students, teacher-researchers, public and private organisations, and communities).

More specifically, it seeks to help the latter to understand how best to integrate digital tools into their daily activities in order to maximise their efficiency.

Throughout the year, the Institute offers a series of events in the form of managerial and/or academic conferences, monthly research seminars and short training courses for managers. The organisation, every year since 2002, of the ‘Colloque sur le Marketing Digital’ (national conference on digital marketing) with the scientific support of the French Marketing Association (AFM) is the Institute's major event (www.colloquemarketingdigital.com.

 

Areas of expertise

Digital technologies and stakeholder behaviour
Digital tools and the functioning of organisations
Support for organisations
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In the spotlight
Séminaire de recherche "L'impact de l'expérience utilisateur dans le commerce en ligne" -
Séminaire de recherche sur l'impact de l'expérience utilisateur dans le commerce en ligne - 9 novembre 2023
6 Nov 2023
Latest news
  • Conférence "Le voice-commerce : mythe ou réalité ?" - Institut de la Transformation Digitale de l'ESSCA - 15 juin 2023
    Conférence : Le voice-commerce : mythe ou réalité ? - 15 juin 2023
    8 Jun 2023
  • L'Institut de la Transformation Digitale de l'ESSCA School of Management et une partie de ses membres étaient présents au 28e Colloque de l'AIM qui s'est déroulé à Dijon les 30 et 31 mai 2023.
    L'Institut de la Transformation Digitale au Colloque AIM de Dijon
    8 Jun 2023
  • Séminaire de recherche de l’Institut de la Transformation Digitale (ITD) de l'ESSCA avec Azadeh Shomali et • Orsolya Sadik-Rozsnyai
    Séminaire de recherche avec Azadeh Shomali et Orsolya Sadik-Rozsnyai
    21 Mar 2023

All the news from the Institute

Projects carried out by the Digital Transformation Institute
  • Projet ESSCA Institut des Transformations Digitales - Colloque du Marketing Digital
    Colloquium in Digital Marketing
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ESSCA Angers
1 rue Lakanal – BP 40348
49003 ANGERS CEDEX 01

Jean-François LEMOINE
Head of the Digital Transformation Institute

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