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Home> All posts> News articles>Le cas de l’autoproduction musicale « punk » en France
Marketing & Strategy
24 Oct 2021

Le cas de l’autoproduction musicale « punk » en France

Reading time: 13 min
Joël BREE - ESSCA - Professeur et directeur de recherche en marketing
Joël BRÉE
Professor of Marketing - ESSCA

Cuffolo, R. & Brée, J. (2021). Autopsie d’une tentative de résistance aux « majors »: Le cas de l’autoproduction musicale « punk » en France. Revue française de gestion, 294, 157-171. https://www.cairn.info/revue--2021-1-page-157.htm.

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