About the Behavioral and Experimental Lab
The experimental platform includes a laboratory located on the Lyon campus and mobile equipment that can be deployed on other ESSCA campuses or on study sites (e.g. public transport, shopping centres, ephemeral test shops, etc.).
The laboratory in Lyon includes 22 networked workstations as well as physiological measurement equipment for recording and analysing the emotional state and gaze (focus, areas of interest) of participants. These include an eye-tracker (a system for recording and analysing the visual pathway on a screen, for example, to quantify the visual attention of participants watching an advertisement during marketing research) and skin conductance sensors, a system for recording electrodermal conductivity and pulse. These measurements are often used to more objectively quantify an emotional response to a given stimulus.
The whole laboratory is a self-contained network, i.e. it has no internet access and is completely closed, in order to avoid disturbing elements during the studies. The room is regulated in terms of colour, temperature and lighting.
The platform is managed by a Lab Manager specialising in experimental studies, who is in charge of programming the various experiments in order to transform the data into data that can be used by scientists.